SOUNDLINK
Music Brand Partnerships Agency
Capstone Project For ARTSADMN 475
Class Group Project with Griffin Talbert, Tess Fechner, Emma Grindon, and Alex Rosenblatt
Problem Statement
How might we improve connections between artists and local communities that benefit both parties and consumers?
Our Mission
Soundlink strengthens the Ann Arbor music community by making it easy for local artists and businesses to connect, collaborate, and create meaningful opportunities.
What We Provide
We can provide an engagement boost for artists and businesses in the local community, increasing their audience and revenue. For the community we can provide events and discovery of artists or businesses they might not have known before. We are the connecting force between local artists and business, paring the two together based on perceived compatibility and events and partnerships between the two being implemented by us.
Customer Value Proposition
We are a service that is focused on connecting musicians to different opportunities. Our competitive advantage is that we offer personalized services with “experts” who have established connections with local businesses and artists in the Ann Arbor area.
Artist Business Cavnas
What Are Our Needs?
Local artists have difficulty expanding their audiences and gaining exposure
Local businesses want to give back to the Ann Arbor community and resonate with students
What Are Our Solutions?
We provide artists with the opportunity to connect with local businesses, leading to performance opportunities or revenue streams
We provide businesses with a mechanism to engage with student musicians, expanding their reach to UM students
